Developing a marketing plan; using Nivea for Men as a Case Study - 825 Words

Developing a marketing plan; using Nivea for Men as a Case Study (Case Study Sample) Content: Name Professor Course Date Developing a marketing plan; using Nivea for Men as a Case Study Introduction Nivea for Men started out with selling aftershave cream that did not contain alcohol (Niveamen.co.uk, 2015). This was a game changer as it was one of a kind. Therefore it did well in the market. Soon, Nivea for Men started introducing other products for male use and now has a range of products that men can use. Company strength One of the company's strengths is that it is the leading male facial skincare brand, thus has strong brand recognition (Marketingsociety.com, 2015). Also, it staff has the requisite skills for developing the products and also for marketing them as well. This means that it has a team that develops the products in accordance to what the consumers say they would like, and are promoted by the marketing team. For this to happen, the company has to have adequate financing (Marketingsociety.com, 2015). Nivea has this. The Problem The key issue is that Nivea has lost sway as the leading product for men (Marketingsociety.com, 2015). There is lots of competition from other brands. Also, its online presence is not as powerful as it used to be. This is because of having an advertising campaign that appeared as racist to many people, thus ruining their reputation. Thus, it needs a marketing plan that will make it relevant again. Company's Recovery Strategy The company is responding to the issues mentioned by using women, as they are usually the initial purchaser of male skin care products (Evans, et al.). To do this, a marketing plan that would appeal to women, create customer loyalty from the men and also expand the market share of the company was needed. Strategy Success Overview The success of this strategy was that it reached a great number of women as they were giving gifts to the significant men in their lives. It succeeded and the sales went up (Marketingsociety.com, 2015). The problem with this strategy was that it was mainly used just before the Christmas holiday. It would lose relevance being used at any other time. Also, it relied on Facebook as the online store. It did not rely on other social media platforms such as Twitter and Instagram. Unforeseen Result The unforeseen result was that the marketing strategy would no longer be popular past Christmas. This is because no efforts were made from Nivea for Men's marketing team to make it relevant past the time it was at the peak of its popularity (Evans, et al.). The excitement therefore died down from then on. Conclusion and Recommendations Nivea for Me...

Going To College? Think About These Ideas!

Going To College? Think About These Ideas! Everyone dreams of going to college and having a blast there socializing and partying. That isn't what your focus should be. It's important that you keep yourself focused on the important goal of living above the party life. The following paragraphs can assist you in doing just this, so that your college years make you ready for life. College is filled with a lot of stress as the best thing that you can do in regards to school is to prepare in advance. Avoid procrastination at all times, as this will only add to the stresses that you already face. By doing your work ahead of time, you can feel prepared and organized as college goes on. When you enter your room on the first day of college, the best thing that you can do is to fraternize with your roommates. These are going to be the people that you spend the rest of the year with so it is very smart to make friends with them immediately. You should apply for loans and grants as soon as you can. By securing every possible dollar, you will reduce your need for loans. Find a good system for taking care of your deadlines and applications and apply in enough time. When you are trying to choose a school that you would like to attend you should weigh all of the pros and cons of the school compared to what your major will be. You can find many lists that tell you what the department at the school you are interested in ranks. Do not approach college as a place where you can party every night. You must learn to set boundaries in your life to make room for ample study time in addition to play time. The article you've just read can help ensure you succeed in your classes while also having some time for fun.

Sample Argumentative Essay on Water - Skeptics Have Lots to Say About This Topic

<h1>Sample Argumentative Essay on Water - Skeptics Have Lots to Say About This Topic</h1><p>As you set up your example pugnacious paper on water, you'll see that you've a ton of material to cover. We as a whole realize that this point is one of the most critical to have an idea about. All things considered, who needs to not be right on something so important?</p><p></p><p>If you are intending to compose a factious exposition on water, you should consider which of the four contentions you need to use to help your position. We will talk about a portion of the ones you can use in this article, and tell you the best way to build your own. You'll perceive that it is so natural to cover the numerous themes identified with this topic.</p><p></p><p>In this article, we'll think about some great argumentation on water from a doubter's perspective. Water has numerous beneficial outcomes on plants and creatures, yet numerous cynic s will restrict it. They feel that a particular substance used to make it is excessively perilous, and cause cancer.</p><p></p><p>That's not a decent contention for water, in any case. Almost certainly, your suspicion depends on the way that even in antiquated occasions, it was generally used to clean water and was most likely a lot more secure than bubbling it. On the other hand, you may likewise have an issue with it since it's a possibly risky substance.</p><p></p><p>On the other hand, there's a decent contention for utilizing water. The world's seas are brimming with untamed life, which is the reason there will never be sufficient of it. So as to shield the creature populaces from overpopulating, we frequently use it to filter water.</p><p></p><p>As an outcome, we need to keep up a specific number of wild creatures to forestall populace breakdown. The contention for the substance is that when it's appropriat ely refined, it keeps most life forms healthy.</p><p></p><p>We'll take the intelligent side of the discussion in this article. We'll show that the cynics will surely commit errors on this subject and will be refuted as we bring up them the benefits.</p><p></p><p>To become familiar with composing a decent point, register for a FREE online duplicate of my book, 'How to Write an Argumentative Essay on Water'. Look at it below.</p>

Commonly Used Social Essay Topics

Commonly Used Social Essay TopicsThere are a lot of questions in the mind of every student when they think about social essay topics. This article will introduce the topics that most students like to write on, and will discuss why they are so good for their essays.There are so many different subjects that you can tackle in your essay. For example, the role of art in society is one of the more popular topics that a lot of students like to write about. It is not only about art, however. The same holds true for literature, music, history, and politics.For example, the theme of social science topics usually focuses on topics relating to religion, philosophy, politics, or history. There are many topics that the student can cover that is connected to one of these areas.In addition to science topics, you can also add other writing skills into your essay as well. A student can find different ways to explore topics and get the necessary information from the reader. They can also go beyond jus t their subject by using 'real world' examples.This helps the reader understand more about the topic, while at the same time they will still have interesting issues to discuss. It is all about making the essays interesting.One thing to keep in mind when writing a science topics is that the student should not be afraid to put their opinions out there. The best thing about science topics is that it does not necessarily have to be proven. A student is allowed to say things like this.After the first paragraph, let the reader know that you do not believe everything that they are saying. You are allowed to disagree with them, but you should also let them know that they have good points to bring up as well. That is what makes a great science topic interesting.Social essay topics are very easy to come up with. Just stick to the topic you feel is right for you and stick to the topic that you are most passionate about. When you have decided on what you want to write about, and the method to g et the information out there, you will have a great social essay for your students to enjoy.

Russias Solution to Drug Use - 1439 Words

Russia has arguably the worst drug problem in the world. It struggles with a growing number of drug addicted individuals and a large drug trafficking problem. Due to its lack of border controls, Russia has become an integral part of the international drug trade. With the withdrawal of international militaries from Afghanistan, heroin importing and the number of heroin addicts only stand to grow. Facing these problems, Russia desperately needs a solution to its drug problem in order to avoid the cataclysmic effects of international drug trade that would undoubtedly harm millions of lives throughout the world. The size of Russia’s drug trade, both domestic and international has not always been as large as it is today. A UN study on the Russian drug trade has described Russia as â€Å" a country in which a variety of illegal drugs are produced, transited to final markets in Western Europe, and consumed by a growing number of young people. The former USSR did not participate significantly in the international narcotics markets as a consumer or supplier of illicit substances. This pattern of relative self-sufficiency, however, drastically changed during the 1990s, at the same time as Russian drug demand consistently expanded and diversified.† (MPICC, 5). The UN findings indicate that because of the downfall of the Soviet Union the Russian drug trade has drastically expanded because of the governmental and economic collapses. The fall of the Soviet Union left many people who turned toShow MoreRelatedUse of Force646 Words   |  3 Pagesseveral times a day. This addictive drug is called krokodil because it turns the user’s skin a scaly green color. Soon it rots the flesh, causing the user’s skin to emulate that of a crocodile, leaving bone and muscle tissue exposed to the world. The chemical behind krokodil, desomorphine, it is available as a morphine substitute shortly after laboratory synthesis in 1992. 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Advanced Methods Complex Network Analysis

Question: Discuss about the Advanced Methods for Complex Network Analysis. Answer: Introduction: A communications protocol refers a system of rules that makes it possible for two or more communications systems entities to transmit information/ data through any kind of a physical quantity. They are the standards that define semantics, syntax, and synchronization of communication and ways of recovering errors. Software, hardware, or both of them can implement protocols. Protocols that are well defined are used by communication systems to exchange different messages with every single message having a precise meaning that is projected to occasion a response from a variety of probable pre-determined responses for the specific circumstances. The specific performance is usually not dependent upon how it is executed; protocols are developed into technical standards after all the concerned parties come to an agreement. Protocol analysis refers to the process is using the right software and/or hardware tools to obtan, decipher, then construe and respond to contents of data packet as they move through a networks media. It entails the employment of esoteric software/ hardware tools to examine network traffic as it moves across the network. To achieve protocol analysis, protocol analyzers are used; a protocol analyzer refers to tool that can either be a hardware or software utilized for capturing data traffic and signals over a communications channel. The channel can vary from being a local bus on a computer to a satellite link that offers a means for communication using standard networked or point to point communication protocols (Meghanathan, 2016). Every unique communication protocol has a specific different tool for collecting and analyzing data and signals. Analyzers types include telecoms network analyzers, network packet analyzers, IP load testers, and bus analyzers. Among the most popular and widely used analyzers include Wireshark which is the most popular and powerful network analyzer in the world. Another is the Network Analyzer Sniffer Tool (NAST) which is an n-curses based network analysis tool. Another popular analyzer is the Angry IP scanner which is a cross platform open source protocol analyzer (Wallen , 2013). The analysis using the protocol analyzer should start at the client end; this is the easiest part to start from for slow connections. While it may be difficult to understand the problem until traffic is captured at the server end, this approach makes it easy to read the trace file if only a single client experience is captured; it is important that the performance problem is reproduced using the analyzer tool. The next step involves looking through the trace file to establish where DNS queries are initiated by the client for sluggish response to the server. This requires connecting the analyzer to the server side. It is possible that the server already in the DNS cache so a TCP SYN can be sent to the application server to ascertain the response of the application from the server. If there is a quick DNS response time, typically above 150 ms, a connection request should be sent to application server from the client. The connection should be filtered and isolated so as to compare the round trip time of the network with the server response time. The difference in time between the TCP SYN sent by the client and the TCP SYN-ACK the server sends back is analyzed to benchmark the connection setup time. Using the delta time column, the time taken for the server to respond to the request; with this information, it can be determined where next to troubleshoot; for instance, the problem will be on the server end if there are no TCP retransmissions and the server has a significantly higher response time (Greer, 2009). The distance vector link protocol and the link state protocols have some fundamental differences between them, and have mainly to do with the nature of the routing information routers send amongst themselves. For distance vector protocols, the neighbors receive a list of the whole known network well as its own distance to all the networks from the router. The distance vector protocol bases the choices they take on the best path that can be taken to reach a specific destination, centered on distance, which is measured in hops; every time a data packet transits through a router, it implies that a hop has traversed. The route having the smallest number of hops before reaching a given network is assumed to be the most suitable route for the network. An example of where the distance vector routing protocol is used in local area networks (LAN) that uses the RIP protocol (Antoniou, 2007). Given four routers A, B, C and D where data is tio be transmitted from A to B, with A to B having a sl ower speed of 128k ISDN and A-C, A-D, and D-B having higher 100b Tx speeds, the chosen route would still be A to B over the 128 k ISDN, which is ten times slower than the A C D B direct route as illustrated below; A link state routing protocol creates a complete network topology picture and is also termed the shortest path first routing protocol. With the link state, three separate tables are created on each router that has the link state router enabled. One table holds details on neighbors that are directly connected, the other table holds information on the entire network topology, and the last table holds information on the actual routing table. Information is directly sent by the protocol to all routers that are connected within the network. The protocol operates by discovering its neighbors and builds its neighbors table and then measures the total delay to every neighbor. A routing adjustment is then constructed and sent communicating all that it has already learned all the networks routers and then it applies a suitable algorithm (the Dijkstra algorithm) to develop the shortest possible path to all the potential destinations (Antoniou, 2007). An example of the link state routing is wha t happens in the Internet. Having the same network as above in link state routing, Given four routers A, B, C and D where data is to be transmitted from A to B, with A to B having a slower speed of 128k ISDN and A-C, A-D, and D-B having higher 100b Tx speeds, the chosen route will now be A C D B shortest path route as illustrated below; The machines within the buildings are found within the LAN of that building and form an Ethernet network with each building having a switch and a router. With a router present, the addressing for the different computers within the LAN is done automatically, so no need for manual addressing. The addressing will work based on the IPV4 protocol. The computers in every building should be divided into a subnet to logically supervise addressing so that for each building, the computers are addressed using an identical, common, and most significant bit group for their addresses. This will allow for future expansion of addresses within each subnet (Sonderegger, 2009). The VLAN concept also ensures better security because basically, a computer on another subnet cannot access those in other VLANs, except when such access rights are granted. The Class C addressing will be suitable for computers in a VLAN where the computers are less that 254 ad ensures the efficient functioning of the VLAN while also allowing the preservation of IP address space; this is important for future expansion. The VLAN itself will have an IP address and eliminates the need for a physical layer for VLAN. The VLAN will enable for future expansion if more computers and addresses need t be added to the companys network (Cisco, 2015). QoS (quality of service) is an industry standard mechanism that is meant to ensure high class performance in serious applications. Using QoS mechanisms, current resources can be efficiently managed by the by network administrators in ensuring the required service levels with reactive over provisioning of networks or expanding the network. QoS is important in ensuring all traffic within a network is treated equally so that all traffic gets the best effort from the network (Froehlich, 2016). The QoS ensures that the requests of some users and applications are more serious than others so some data traffic are given preferential treatment. It therefore ensures balance and high performance of network; this is achieved by the QoS ensuring sufficient controlling latency and jitter as well as sufficient bandwidth; it also works to reduce data loss. QoS accords administrators greater control over the network resources to better manage the network from a business point of view rather than a t echnical one. It improves the user experience and reduces costs through efficient use of resources while ensuring time sensitive applications that are mission critical has the requisite resources (Park, 2011). IP precedence is a type of service in which a 3-bit field, which treats highly significance data packets as having greater than other packets; so if there is congestion in a router and is congested and some packets need to be discarded, the packets with the lowest priority are discarded first. Diffserve is concerned with the classification of packets while they enter a local network, which applies to flow of traffic (Carrel, Tittel, Pyles, 2016). Five elements define the Flow; the destination IP, source IP address, source port, transfer protocol, and destination port. ECN is an IP extension) that allows notification of end to-end network congestions; without dropping data packets being dropped. The Type of Service (ToS) is a six bit IPV4 header and DSCP (differentiated servic es code point); the ToS specifies the priorities of a datagram and requests a route for high throughput, low delay highly reliable services (Bruno Kim, 2004). References Antoniou, S. (2007). Dynamic Routing Protocols: Distance Vector and Link State Protocols. Pluralsight.com. Retrieved 13 April 2017, from https://www.pluralsight.com/blog/it- ops/dynamic-routing-protocol Bruno, A. A., Kim, J., Bruno, A. A. (2004). CCDA self-study: CCDA exam certification guide. Indianapolis, IN: Cisco Press. Carrell, J. L., In Tittel, E., In Pyles, J. (2016). Guide to TCP/IP: IPv6 and IPv4. 'Cisco',. (2015). Configuring Isolated Private VLANs on Catalyst Switches. Cisco. Retrieved 13 April 2017, from https://www.cisco.com/c/en/us/support/docs/lan-switching/private-vlans- pvlans-promiscuous-isolated-community/40781-194.html Froehlich, A. (2016). The Basics Of QoS. Network Computing. Retrieved 13 April 2017, from https://www.networkcomputing.com/networking/basics-qos/402199215 Greer, C. (2009). Identifying Slow Server Response at Packet Level (by Chris Greer). LoveMyTool - Building an Open Community for Network Management and Monitoring. Retrieved 13 April 2017, from https://www.lovemytool.com/blog/2009/01/chris_greer.html Meghanathan, N. (2016). Advanced methods for complex network analysis (1st ed., p. 383). Hershey: IGI. Park, K. I. (2011). QOS in packet networks. New York: Springer. Sonderegger, J. (2009). JUNOS high availability (1st ed.). Beijing [u.a.]: O'Reilly. Wallen, J. (2013). Five free network analyzers worth any IT admin's time TechRepublic. TechRepublic. Retrieved 13 April 2017, from https://www.techrepublic.com/blog/five- apps/five-free-network-analyzers-worth-any-it-admins-time